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(Original PDF) Converging Media: A New Introduction to Mass Communication 5th Edition

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Product details:

  • ISBN-10 ‏ : ‎ 0190271515
  • ISBN-13 ‏ : ‎ 978-0190271510
  • Author: John V. Pavlik

From reading news on tablets to video calling on smartphones, digital media has changed the ways in which we communicate. Placing convergence at the center of the discussion, Converging Media: A New Introduction to Mass Communication, Fifth Edition, uses the technologies we employ every day to explain our current media environment-and to consider where we might be headed.

Table contents:

Part One: The changing media landscape. Mass communication and its digital transformation
Media literacy in the digital age
Part two: Mass-communication formats. Print media: books, newspapers, and magazines
Audio media: music recordings, radio
Visual media: photography, movies, and television
Interactive media: the internet, video games, and augmented reality
Part three: Media perspectives. The impact of social media
Journalism: from information to participation
Advertising and public relations: the power of persuasion
Part four: Media and society. Media ethics
Communication law and regulation in the digital age
Media theory and research
Mass communication and politics in the digital age
Global media in the digital age

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